Database Marketing can help answer the fundamental questions about your
customers, prospects and marketing efforts. Learning from various marketing
tactics is fundamental and making strategic decisions on bad data introduces
costly risks. Analysis - At Salex, we offer a full range of services as
follows:

Customer Profiling
- Who are the customers?
- Which ones are profitable?
- Which ones are not profitable?
- Where do they come from?
- What are the differences among them?
- How do they behave differently?
- Could we predict their behaviors based on historical pattern or characteristics?

Data Mining

Data Cleansing / De-duping / Data augmentation

Data warehousing / Data consolidation

Data importing

DM Analysis
- Which DM piece works best?
- Which audience is responding?
- Which audience is not responding?
- How do we optimize how we create an audience?